Warning: This is a satirical post that pokes fun at the alternative ending of D.I.E. and suggests an ulterior motive for its production. Spoilers regarding the fate of Roger Kwok’s character in both the original and alternative endings are revealed.

In the official ending of the highly-rated series D.I.E., Yue Sir (Roger Kwok) sacrificed his own life to save Ching Ching (Sonija Kwok), leaving her to care for their daughter. Due to the pensive nature of this closure, Hong Kong viewers were outraged and demanded that TVB produce an alternative ending, particularly one in which Yue Sir survives the car crash. They argued that since TVB series have always ended on some kind of a happy note – lost lovers reunite, villains are cleansed by the power of an imaginary force, infertile women are suddenly blessed with the ability to bear children, and fathers and sons reconcile – this one should have followed the trend. Obligingly, TVB released a special 30-minute gag ending that revealed Bobby Auyeung‘s character from Dicey Business to be the driver who hit Yue Sir on his way to making bootleg copies. Various D.I.E. characters traveled back in time to prevent the accident.

However, this alternative ending was actually a derivative of the one TVB had intended to air as the original. The purpose was to take advantage of a high-profile finale in order to promote the company’s anti-piracy agenda. In the original version, Bobby’s character was made an example of the uploaders/downloaders who continue to participate in illegal activities.

2007 has been quite a successful year for TVB. Along with the releases of phenomenal hits Heart of Greed and Steps, we also celebrated our 40th anniversary. As a gift to our faithful viewers, TVB is releasing commemorative buttons of your favorite stars! Each button is available during a limited period of time and only 5,000 units are produced. These are sure to be collector’s items.

Why get a button? Here are 3 reasons:

1. You can immediately identify your allies and enemies on the streets. Remember, actors/actresses are in direct competition with one another. They have no “friends” in the entertainment business – it’s all an act. Follow accordingly.

2. Display your affection. Flaunt the button like you would a pink mohawk or diamond ring.

3. It deserves to be in your collection along with autographed photos purchased off eBay, posters, CDs, DVDs, and other memorabilia.

Below are some of the current buttons available for purchase. Others will be out soon. Quick, buy these now before we stop promoting these people!

KEVIN CHENG & NIKI CHOW

Kevin and Niki are one of TVB’s most favorite couples. Their on-screen chemistry seems to transfer off-screen as well. Are they a real couple or not? Who knows. What’s important is collecting their button before The Seventh Day airs!

Buy yours here! Available until everyone finally realizes we’re never going to release Seventh.

MOSES CHAN

Celebrate Moses’ 2007 Best Actor and Most Favorite Male Character awards by sporting his button! Due to the smashing success of Heart of Greed, we’ll even throw in a free Linda Chung button for Moda fans! If you’re a Bermo fan, we’ll throw in the Bernice Liu button (shown below).

Buy yours here! Available while supplies last. Bermo fans are ineligible to receive the free Linda Chung button. Decide where your loyalties lie.

BERNICE LIU
With a tailor-made role in this year’s dancing series Steps, Bernice’s popularity has risen to a new level! Support this sexy, charismatic, and talented actress by proudly displaying her button!

Buy yours here! Available until she’s nominated for Best Supporting Actress.

LEILA TONG

Leila is an adorable, down-to-earth, and experienced actress who has been working for TVB since 1992. We cherish her dearly. Show your support for this former child actress by purchasing her button!

Buy yours here! Supplies are plentiful. Too plentiful.

TAVIA YEUNG
This beautiful and versatile actress has recently received high acclaim for her excellent portrayal as Jackie in Heart of Greed. TVB always rewards its most hard-working and talented artists.

Buy yours here! Available until she’s reverted back to 4th or 5th female lead.